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Directories
are search engines powered by human beings. Human editors
compile all the listings that directories have. Getting listed
with the web's key directories is very important, because
their listings are seen by many people. In addition, if you
are listed with them, then crawler-based search engines are
more likely to find your site and add it to their listings
for free.
Preparation
You
should prepare before submitting to any directory. This preparation
means that you have written a 25 word or less description
of your entire web site. That description should make use
of the two or three key terms that you hope to be found for.
If
you have time, you should consider researching what are the
best terms for your site, rather than guessing at these. The
What People Search For page has a list of resources that will
allow you to do such research. Search Engine Watch members
have access to a More What People Search For page with
additional information and resources to help in search term
research.
It
is essential that the description you write not make use of
marketing language. So, if you sold shoes and wanted to be
found for terms such as "athletic shoes" and "running shoes,"
you might write a "just the facts" description like this:
| Purchase
athletic shoes, running shoes, hiking boots and
other footwear plus try our cross country trail
finder. |
You
would not want a description like this, which is full of marketing
hype, which editors dislike:
| World's
LARGEST online shoe store with the best prices from
the greatest brands!!!! |
The
Open Directory is a volunteer-built guide to the web.
It is provided as an option at many major
search engines, including Google. Given this, being
listed with the Open Directory is essential to any site
owner.
The
good news is that submission is absolutely free. The bad
news is that this means there's no guaranteed turnaround
time to getting a yes or no answer about whether you've
been accepted.
To
submit, locate the category you want to be listed in.
Then use the "add URL" link that appears at the top of
the category page. Fill out the form, and that's it --
you've submitted.
If
you are accepted, you should see your site appear within
about three weeks. If this doesn't happen, then you should
resubmit.
As
with Yahoo, it's highly recommended that you take the
time to learn more about the Open Directory before submitting,
in order to maximize the amount of traffic you may receive.
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